Lullaby Brand Identity
Naming / Logo / Visual identity / Packaging
Lullaby is a skincare brand that aims to represent the simility in the soothing feel that both skin and lullabies share. Its corporate identity has been developed and it includes the naming, the logo, the corporate colors, the typography and the packaging design. The logo was created with a minimalist and delicate touch and the corporate colors are made up of a light gray and black, which was added in order to create contrast with the previous one.
Lullaby se trata de una marca de productos de cuidado facial que pretende representar la similitud de la sensación relajante que comparten tanto la piel como las canciones de cuna. Se ha desarrollado su identidad corporativa incluyendo el naming, el logo, los colores corporativos, la tipografía y el diseño del packaging. El logo cuenta con un diseño minimalista y delicado y los colores corporativos están conformados por un gris claro y por el negro, para crear contraste con este anterior.
Lullaby Brand Identity
Art direction & design: Susi Sánchez Arias
Date: August 2022
Contact: susiarias97@gmail.com
